Apple Black Friday deals are some of the most searched-for deals of the whole sale. Black Friday is on Friday 27 November, with Cyber Monday on 30 November.
Although Apple rarely discounts its own products directly, you can find some great deals on AirPods, iPhones, iPads and Macs from other UK retailers that are competing hard on price over Black Friday.
Here we’ll round up the best early deals on Apple products as they land, along with our experts’ view on which products are worth buying. We’ll keep adding deals through the sale, so check back as Black Friday gets closer.
How to get the best Apple deal this Black Friday
AirPods are often the most heavily discounted Apple products, and our reviewers rate the latest AirPods Pro as some of the best wireless earbuds around. Many of the best features only work with an iPhone, though.
For iPhones, you’ll need to compare models carefully. The Pro models have the most capable cameras, while designs such as the iPhone Air trade versatility for style. Discounts on the latest iPhones tend to be smaller, but contract or bundle deals can offer better value.
With iPads and Macs, make sure you check the storage and memory, as you can’t upgrade them later.
Apple products we rate
How we pick our Apple deals
Every Apple product we recommend has been through our own testing, so when a Apple deal lands on this page we can tell you whether it’s worth buying, not just whether it’s cheaper. Where we’ve reviewed the model we’ll say so and give you our verdict.
We never take payment to include a deal. We may earn a commission if you buy through our links, but that never decides what makes the page. A Apple deal only goes in when the price itself is good, judged against what the product actually sells for, not a retailer’s ‘was’ price.
Apple Black Friday 2026: your questions answered
Apple rarely cuts the price of its own products directly. The best Apple deals over Black Friday usually come from other UK retailers, which often discount AirPods, iPads, Macs and older iPhones.
AirPods and iPads tend to see the biggest discounts, with Macs and older iPhones also regularly reduced. The very latest iPhones are discounted less often.
Yes, especially if you use an iPhone, as AirPods are among the most discounted Apple products. Many of their best features, such as seamless switching between Apple devices, only work with Apple products.
Other retailers usually have the lower Black Friday prices, as Apple rarely discounts directly. Buying from an authorised UK retailer still gets you Apple’s standard warranty.