One of the best ways to get a Pixel phone for less is to look out for Google Black Friday deals.
With Black Friday coming up on Friday 27 November and Cyber Monday on 30 November, you can already start to see early offers from the Google Store and other UK retailers.
Pixel phones are known for their clean software, clever AI features and long software support. As newer models come out, older ones can often drop in price.
This page will round up the best early Google deals as they land, whether they’re from Google directly or another retailer, along with our experts’ view on which ones are worth buying. Check back through the sale to see what new deals have landed.
How to get the best Google deal this Black Friday
It’s a great time to decide which Pixel phone is right for you. The Pro models are lauded by our reviewers for their brilliant displays and consistent cameras, while the more affordable models offer much of the same software for less. That said, the entry-level phone in each range doesn’t always offer the best value, so compare it with a discounted Pro.
If you can’t find the phone you’re looking for, consider last year’s models. New Pixels often bring only modest upgrades, which makes the discounted previous generation a smart Black Friday buy.
It’s also worth noting that Google promises long software support for its recent phones, so even a Pixel bought now will keep getting updates for years.
It’s also important to check the storage size, as you can’t add more later.
Google products we rate
How we pick our Google deals
Every Google product we recommend has been through our own testing. As a result, whenever a deal on a Google product makes its way onto this page, we can tell you not just whether it’s cheaper, but whether it’s worth buying. If we’ve reviewed the model in question, we’ll say so and give you our verdict.
We never take payment for the inclusion of a deal on our page. While we may earn a commission if you buy something through our links, that never decides what makes the page. For a Google deal to make it in, the price itself has to be good, too – judged against what the product actually sells for, not a retailer’s ‘was’ price.
Google Black Friday 2026: your questions answered
Yes. Google usually discounts Pixel phones and other devices for Black Friday, both on the Google Store and through other UK retailers and networks. We compare them so you can see where each deal is cheapest.
The Pro models offer the best screens and cameras, while the more affordable models give you much of the same software for less. A discounted Pro can be better value than the entry-level model, so compare both.
Often, yes. New Pixels usually bring modest upgrades, so last year’s model at a lower price can offer a very similar experience, along with years of software updates.
It depends on the deal. Buying direct can come with Google Store extras, while other retailers sometimes offer lower prices or bundles. We list both so you can choose.